“communicating is not an adventure”

Before setting sail

Which route should you take?
What are the goals?
Our first task is to get to know the company,
and to understand its potential and resources

Release the moorings!

We must first determine
the products that we
will be embarking. We define their
characteristics and their
ideal positioning

We get to know our vast seascape

We begin to study the market in order to
understand its dynamics and propose the most
appropriate communication strategies

The dangers of the weather and the shallows

In order to avoid any surprises, we do environmental mapping, we analyse the competitors’ activities, and we plan for alternatives in the case of any obstacles

We head towards the waypoint

Every communication activity is part of a pathway of growth that leads to the destination.
With us, it will be easy to define in a clear and measurable fashion

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