“communicating is not an adventure”
Release the moorings!
We must first determine
the products that we
will be embarking. We define their
characteristics and their
ideal positioning
We get to know our vast seascape
We begin to study the market in order to
understand its dynamics and propose the most
appropriate communication strategies
The dangers of the weather and the shallows
In order to avoid any surprises, we do environmental mapping, we analyse the competitors’ activities, and we plan for alternatives in the case of any obstacles
We head towards the waypoint
Every communication activity is part of a pathway of growth that leads to the destination.
With us, it will be easy to define in a clear and measurable fashion
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